Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

— Raymond Loewy

The most impressive Raymond Loewy quotes that are proven to give you inner joy

Today every city, town, or village is affected by it.

We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.


The most beautiful curve is a rising sales graph.


It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.


The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.


The main goal is not to complicate the already difficult life of the consumer.


Good design is not an applied veneer.


People will turn to you, follow you, support you only as long as they are confident that you are doing your best.


Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.


As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.


If America wants to make "made in America" a symbol of excellence and worth.

They have to make everything of high quality, otherwise the best.


There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'


No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.


About Raymond Loewy

Quotes 28 sayings
Profession Industrial designer
Birthday November 5, 1893

Industrial design keeps the customer happy, his client in the black and the designer busy.


The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.


I alienated the automotive industry by saying that cars should be lightweight and compact.


Ugliness does not sell.


Design is too important to be left to designers.


I believe most in educated intuition, in what you get through profound experience.


Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.


It's a simple exercise; a little logic, a little taste, and the will to cooperate.


A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.


Never leave well enough alone.


Between two products equal in price, function and quality, the one with the most attractive exterior will win.


I can claim to have made the daily life of the 20th Century more beautiful.


It all must start with an inspired, spontaneous idea.


I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.


I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.