54+ Leo Burnett Quotes On Education, Creative And Innovative

Leo Burnett was an American Businessman who was a pioneer in the advertising industry. He was the founder of the Leo Burnett Company, an advertising agency based in Chicago. He was well known for creating some of the most iconic and memorable campaigns of the 20th century such as the Marlboro Man and the Pillsbury Doughboy. Following is our collection on famous quotes by Leo Burnett on leadership, life, education.

Top 10 Leo Burnett Quotes

1. When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
2. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
3. Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
4. What helps people, helps business.
5. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
6. Don’t tell me how good you make it; tell me how good it makes me when I use it.
7. Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
8. Products are made in the factory, but brands are created in the mind.
9. Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
10. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Leo Burnett Short Quotes

• We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
• A good ad which is not run never produces sales.
• There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
• I regard a great ad as the most beautiful thing in the world.
• Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
• Too many ads that try not to go over the reader's head end up beneath his notice.
• To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
• Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
• Before you can have a share of market, you must have a share of mind.
• Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett Quotes About Creative

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. — Leo Burnett

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency — Leo Burnett

Friction makes sparks and sparks start creative conflagrations. — Leo Burnett

Leo Burnett Quotes About Advertising

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' — Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. — Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. — Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. — Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. — Leo Burnett

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. — Leo Burnett

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. — Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. — Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. — Leo Burnett

There is no such thing as a permanent advertising success. — Leo Burnett

Leo Burnett Quotes About Learned

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. — Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. — Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. — Leo Burnett

Leo Burnett Famous Quotes And Sayings

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself. — Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. — Leo Burnett

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney. — Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. — Leo Burnett

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. — Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. — Leo Burnett

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. — Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. — Leo Burnett

I think a smart woman can sell the average man anything. — Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. — Leo Burnett

I am often asked how I got into the business. I didn't. The business got into me. — Leo Burnett

Don't tell people how good you make the goods; tell the how good your goods make them. — Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear off having ideas. — Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. — Leo Burnett

Plan the sale when you plan the ad. — Leo Burnett

Good advertising is a happy wedding of words and pictures, not a contest between them. — Leo Burnett

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do. — Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious. — Leo Burnett

Life Lessons by Leo Burnett

1. Leo Burnett taught the importance of hard work and dedication, believing that success is the result of consistent effort and perseverance.
2. He also emphasized the importance of being creative and innovative, believing that great ideas are the key to success.
3. Finally, he taught the importance of having a strong work ethic and treating people with respect, believing that these qualities are essential for success in any endeavor.