What are the best Leo Burnett quotes?

Accurate and famous quotes by Leo Burnett about advertising, have, learned, business, people. Leo Burnett is well-known American businessman with many wise quotes. You can read the best of all time and enjoy Top 10 lists. Share the best Leo Burnett sayings with your friends and family.

  1. What helps people, helps business.

  2. When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

  3. Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

  4. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

  5. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  6. To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

  7. The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

    • advertising

  8. Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

  9. I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

    • advertising

  10. Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

    • advertising

  11. Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

    • advertising

  12. I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

  13. There is no such thing as a permanent advertising success.

    • advertising

  14. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

    • advertising

  15. If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

  16. Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

  17. Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

  18. I regard a great ad as the most beautiful thing in the world.

  19. If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

    • advertising

  20. A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

    • advertising

  21. I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

    • advertising

  22. The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  23. Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

    • advertising

  24. I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

    • advertising

  25. Plan the sale when you plan the ad.

  26. The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

    • advertising

  27. Fun without sell gets nowhere but sell without fun tends to become obnoxious.

  28. Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

    • advertising

  29. The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

    • advertising

  30. Too many ads that try not to go over the reader's head end up beneath his notice.

  31. The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

    • advertising

  32. To swear off making mistakes is very easy. All you have to do is swear off having ideas.

  33. I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

    • advertising

  34. A good ad which is not run never produces sales.

  35. If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

    • business

  36. I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

  37. We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Leo Burnett image quotes

What are the best Leo Burnett images quotes? Read and bookmark finest sayings from Leo Burnett, embed as quotes on beautiful images. Those images have advertising quotes, have quotes, learned quotes, business quotes, people quotes.

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About Leo Burnett

Where is Leo Burnett from? Leo Burnett is American who said awesome wise words. Well-known and respected in American society for wise sayings. The following quotations and images represent the American nature embed in Leo Burnett's character.

What Leo Burnett was famous for? Leo Burnett is famous businessman with many good quotes. Influential and well recognized businessman all over the world. Browse a lot of Leo Burnett books and reference books with quotes from Leo Burnett on Amazon.

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Businessmans similar to Leo Burnett

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Leo Burnett favorite topics

Leo Burnett is famous for his passion about advertising, have, learned, business, people. Check out great quotations and affirmations on these topics.


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When was Leo Burnett birthday? Leo Burnett was born on October 21, 1891.

Who is Leo Burnett? Some facts about Leo Burnett from biography. Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony... Read more about Leo Burnett on Wikipedia or watch videos with quotes from Leo Burnett on YouTube. Browse a lot of books about Leo Burnett on Amazon to get more reference.


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