What are the best David Ogilvy quotes?

Accurate and famous quotes by David Ogilvy about advertising, product, business, people, write. David Ogilvy is well-known English businessman with many wise quotes. You can read the best of all time and enjoy Top 10 lists. Share the best David Ogilvy sayings with your friends and family.


  1. The secret of long life is double careers. One to about age sixty, then another for the next thirty years.


  2. The best ideas come as jokes. Make your thinking as funny as possible.


  3. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


  4. First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.




  5. Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.


  6. The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.


  7. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.


  8. Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.


  9. I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.


  10. Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.


  11. Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.


  12. Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

    • advertising

  13. Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.


  14. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

    • advertising

  15. If it doesn't sell, it isn't creative.


  16. I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.


  17. Advertising is only evil when it advertises evil things.


  18. Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.


  19. I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.


  20. Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.


  21. It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.


  22. There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

    • advertising

  23. I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.


  24. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

    • advertisement

  25. If each of us hires people smaller than we are, we shall become a company of dwarfs.

    • business

  26. I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.


  27. You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.


  28. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.


  29. The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

    • advertising

  30. A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.




David Ogilvy image quotes

What are the best David Ogilvy images quotes? Read and bookmark finest sayings from David Ogilvy, embed as quotes on beautiful images. Those images have advertising quotes, product quotes, business quotes, people quotes, write quotes.


  1. Picture quote by David Ogilvy about economics

    We're all consumers. The consumer is not a moron; she is your wife.


  2. Picture quote by David Ogilvy about consumer

    The consumer is not a moron, she is your wife.


  3. Picture quote by David Ogilvy about motivational

    Don't bunt. Aim out of the ball park. Aim for the company of immortals.


  4. Picture quote by David Ogilvy about matter

    You can never spend too much time thinking about, worrying about, caring about your people, because at the end of the day it's only people who matter. Nothing else.


  5. Picture quote by David Ogilvy about ladder

    The way up the ladder is open to everybody.


That are top sayings from David Ogilvy as picture quotes. Access more quotations by David Ogilvy with images on Pinterest.

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About David Ogilvy

Where is David Ogilvy from? David Ogilvy is English who said awesome wise words. Well-known and respected in English society for wise sayings. The following quotations and images represent the English nature embed in David Ogilvy's character.

What David Ogilvy was famous for? David Ogilvy is famous businessman with many good quotes. Influential and well recognized businessman all over the world. Browse a lot of David Ogilvy books and reference books with quotes from David Ogilvy on Amazon.


What are the best advertising quotes by David Ogilvy?


    Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

    • advertising

    What you say in advertising is more important than how you say it.

    • advertising

    I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

    • advertising

    Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

    • abstract

    Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

    • advertising

    I do not regard advertising as entertainment or an art form, but as a medium of information.

    • advertising

    What really decides consumers to buy or not to buy is the content of your advertising, not its form.

    • advertising

    The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

    • advertising

    Advertising is only evil when it advertises evil things.

    • advertises

    It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

    • advertising

    If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

    • advertising

    Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

    • advertised

    Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

    • advertising

    The more informative your advertising, the more persuasive it will be.

    • advertising

    Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

    • advertising

    There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

    • advertising

    Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

    • advertising

    Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

    • advertising

    Ninety-nine percent of advertising doesn't sell much of anything.

    • advertising

    Advertising reflects the mores of society, but it does not influence them.

    • advertising

    Never stop testing, and your advertising will never stop improving.

    • advertising

    The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

    • accept

    It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

    • advertising

    Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

    • advertising

More advertising quotes or go to table of contents


What are the best product quotes by David Ogilvy?


    Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

    • advertising

    The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

    • advertising

    It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

    • advertising

    Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

    • advertised

    Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

    • believe

    A good advertisement is one which sells the product without drawing attention to itself.

    • advertisement

    Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

    • advertising

    It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

    • advertising

More product quotes or go to table of contents


What are the best business quotes by David Ogilvy?


    The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

    • business

    The consumer isn't a moron. She is your wife.

    • business

    If each of us hires people smaller than we are, we shall become a company of dwarfs.

    • business

    Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

    • business

    The consumer isn't a moron; she is your wife.

    • business

    Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

    • advertising

    In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

    • business

More business quotes or go to table of contents


What are the best people quotes by David Ogilvy?


    Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

    • advertising

    If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.


    On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

    • average

    I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

    • buy

    Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

    • able

    You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

    • brand

    Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

    • aim

More people quotes or go to table of contents


What are the best write quotes by David Ogilvy?


    I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

    • buy

    Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

    • able

    Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

    • advertising

    Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

    • advertisement

More write quotes or go to table of contents


More quotes by David Ogilvy

Want some more good quotations by David Ogilvy? Explore the rest of 55 sayings by David Ogilvy.


Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  • advertising

The consumer isn't a moron. She is your wife.

  • business

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

  • business

The more informative your advertising, the more persuasive it will be.

  • advertising



Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

  • business

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

  • become

A good advertisement is one which sells the product without drawing attention to itself.

  • advertisement

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

  • advertising

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

  • advertising

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

  • advertising

Ninety-nine percent of advertising doesn't sell much of anything.

  • advertising

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

  • advertising

I do not regard advertising as entertainment or an art form, but as a medium of information.

  • advertising

The consumer isn't a moron; she is your wife.

  • business

Leaders grasp nettles.


Never stop testing, and your advertising will never stop improving.

  • advertising

The advertisers who believe in the selling power of jingles have never had to sell anything.


The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

  • accept

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

  • advertising

What you say in advertising is more important than how you say it.

  • advertising

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

  • advertising

Advertising reflects the mores of society, but it does not influence them.

  • advertising

I always said that mega-mergers were for megalomaniacs.


If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  • advertising

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

  • advertising

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David Ogilvy favorite topics

David Ogilvy is famous for his passion about advertising, product, business, people, write. Check out great quotations and affirmations on these topics.


Conclusion

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When was David Ogilvy birthday? David Ogilvy was born on 23 June 1911.

Who is David Ogilvy? Some facts about David Ogilvy from biography. David Ogilvy was born in 1911 in West Horsley, England. Educated at Fettes, in Edinburgh, and Christ Church, Oxford, he started his career as a chef in the kitchens of the Hotel Majestic in Paris. He went on from Paris to sell cooking stoves in Scotland, and later emigrated to America to become Asso... Read more about David Ogilvy on Wikipedia or watch videos with quotes from David Ogilvy on YouTube. Browse a lot of books about David Ogilvy on Amazon to get more reference.

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