75+ Philip Kotler Quotes On Marketing, Customer Satisfaction And Sales

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Top 10 Philip Kotler Quotes (BEST)

  1. The sales department isn’t the whole company, but the whole company better be the sales department.
  2. The best advertising is done by satisfied customers.
  3. Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
  4. Every business is a service business. Does your service put a smile on the customer's face?
  5. There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
  6. The successful salesperson cares first for the customer, second for the products.
  7. Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
  8. Good companies will meet needs; great companies will create markets.
  9. Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
  10. The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Philip Kotler Short Quotes

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  • Every company should work hard to obsolete its own product line - before its competitors do.
  • There is no such thing as a commodity. It is simply a product waiting to be differentiated.
  • Great insight comes from seeing something as odd and finding out why.
  • Curiosity is the starting point for great science.
  • The internet will create the winnerand bury the laggards.
  • The future isn’t ahead of us. It has already happened.
  • The best way to hold customers is to constantly figure out how to give them more for less.
  • A country's middle class is its bedrock.
  • Your company does not belong inmarkets where it cannot be the best.
  • It is more important to do what is strategically right than what is immediately profitable.

Philip Kotler Quotes On Marketing

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Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler

Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

Don’t buy market share. Figure out how to earn it. — Philip Kotler

The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make! — Philip Kotler

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler

Marketing is a race without a finishing line — Philip Kotler

Watch the product life cycle; but more important, watch the market life cycle. — Philip Kotler

Philip Kotler Famous Quotes And Sayings

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A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail. — Philip Kotler

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match. — Philip Kotler

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science. — Philip Kotler

I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me. — Philip Kotler

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible. — Philip Kotler

One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer. — Philip Kotler

I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing. — Philip Kotler

The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do so at all levels of government would probably generate the capital needed. Alas, that will probably not happen because it makes too much sense. — Philip Kotler

Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint. — Philip Kotler

We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint. — Philip Kotler

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone. — Philip Kotler

Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt. — Philip Kotler

I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people. — Philip Kotler

The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced. — Philip Kotler

In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions. — Philip Kotler

There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes. — Philip Kotler

Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed. — Philip Kotler

Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded. — Philip Kotler

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché. — Philip Kotler

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler

The size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled a family to have a home where the wife did not have to work. But we sent our factories abroad and there is no likelihood of getting them back. Equally worrisome is that some managerial jobs and professional jobs (such as lawyers) which support middle class life are threatened by automation. — Philip Kotler

In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on. — Philip Kotler

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged. — Philip Kotler

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech. — Philip Kotler

People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy. — Philip Kotler

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors. — Philip Kotler

It is no longer enough to satisfy your customers. You must delight them. — Philip Kotler

The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them. — Philip Kotler

I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility. — Philip Kotler

Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry. — Philip Kotler

We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them. — Philip Kotler

The most important thing is to forecast where customers are moving, and be in front of them. — Philip Kotler

Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness. — Philip Kotler

Today you have to run faster to stay in place. — Philip Kotler

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. — Philip Kotler

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. — Philip Kotler

The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions. — Philip Kotler

CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth. — Philip Kotler

My parents, and their interest in making the world a better place for more people inspired me. — Philip Kotler

Marketing is becoming a battle based on information than on sales power. — Philip Kotler

I would favor three policies: raising the minimum wage to $12, closing the tax loophole where persons only pay a 15% income tax on long term capital gains (tax it at the full tax rate), and institute a progressive tax moving the highest tax rate from 39.6% to 45%. I would favor implementing these three policies in that order, starting with raising the minimum wage, but not stopping there. — Philip Kotler

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good. — Philip Kotler

Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose. — Philip Kotler

We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote. — Philip Kotler

Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can "think." — Philip Kotler

Life Lessons by Philip Kotler

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  1. Philip Kotler's work emphasizes the importance of understanding customer needs and developing products and services to meet those needs.
  2. He also stresses the importance of developing a strong brand identity and creating effective marketing strategies to reach customers.
  3. His work also highlights the need to be flexible and innovative in order to stay ahead of the competition and remain relevant in the ever-changing business landscape.

In Conclusion

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