95% of millennials say their friends are the most credible source of product information.— Jay Baer
The most instructive Jay Baer quotes to discover and learn by heart
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Activate your fans, don’t just collect them like baseball cards.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
People who complain in private want an answer. People who complain in public want an audience.
Social media is an ingredient, not an entree.
Focus On How To Be Social, Not On How To Do Social.
The difference between helping and selling is just two letters.
But those two letters are critically important to the success of business today.
Social media doesn’t create negativity, it uncovers it.
If your competitors start copying you then you are doing something right!
Content is the emotional and informational bridge between commerce and consumer.
Make your marketing so useful people would pay you for it.
A lot of companies are still using social as the world’s shortest press release.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
You have to understand not just what your customers need, but how and where they prefer to access information.
The goal of social media is to turn customers into a volunteer marketing army
You must fight social media fire with social media water.
Social media is the ultimate canary in the coal mine
There is a very fine line between listening and stalking.
Give yourself permission to make the story bigger.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Passion is the gasoline of social media.
Social media allows big companies to act small again.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Smart marketing is about help not hype.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Facebook Fan Pages are email newsletters with smaller pictures.
Social media is about people, not logos.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
In social media marketing, average is no longer adequate.
We are surrounded by data, but starved for insights.
Worry more about being social, and worry less about doing social media
No one comes to your website to be entertained.
They have questions they think you can answer. Content answers questions.
Everything ultimately comes down to trust.
Stop trying to be amazing and start being useful.
People check their phone an average of 110x a day.
Stop creating reports, and start creating understanding.
If you create Youtility, your customers will keep you close.
Content pays an ongoing information annuity that other forms of marketing simply do not.
The goals of content are consumption, then behavior.
The goals of social are participation, then behavior.
True influence drives action, not just awareness.
The entirety of the world's knowledge is in your pants right now.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
You must market your marketing.
Every company is its own TV station, magazine, and newspaper.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.