John Wanamaker was an American businessman who is credited with developing the modern day department store concept. He opened the first department store in Philadelphia in 1876 and was known for his innovative marketing techniques. He was a pioneer in using price tags, money-back guarantees, newspaper advertising, and the idea of buying in bulk and selling at a discount.

What is the most famous quote by John Wanamaker ?

Courtesy is the one coin you can never have too much of or be stingy with.

— John Wanamaker

What can you learn from John Wanamaker (Life Lessons)

  1. John Wanamaker taught us that customer service and satisfaction should be a priority in business. He also believed in the importance of advertising and marketing to reach customers.
  2. He pioneered the idea of price tags and money-back guarantees to ensure customers felt secure in their purchases.
  3. He also showed us the power of data and analytics to measure the success of marketing campaigns and the effectiveness of customer service.

The most impressive John Wanamaker quotes that are life-changing and eye-opening

Following is a list of the best quotes, including various John Wanamaker inspirational quotes, and other famous sayings by John Wanamaker.

One may walk over the highest mountain one step at a time.

John Wanamaker
48

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker
24

People who cannot find time for recreation are obliged sooner or later to find time for illness.

John Wanamaker
23

When a customer enters my store, forget me. He is king.

John Wanamaker
17

I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and woman are apt to decide questions from the standpoint of expediency rather than the eternal principles laid down by God, Himself.

John Wanamaker
14

I learned 30 years ago that it is foolish to scold.

I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.

John Wanamaker
13

Do the next thing.

John Wanamaker
11

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

John Wanamaker
6

Entrepreneurial quotes by John Wanamaker

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

John Wanamaker
6

Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

John Wanamaker
4

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.

John Wanamaker
4

Keep up the old standards, and day by day raise them higher.

John Wanamaker
3

Nothing comes merely by thinking about it.

John Wanamaker
2

No mistake or failure is as bad as to stop and not try again.

John Wanamaker
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In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

John Wanamaker
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Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.

John Wanamaker
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Quotations by John Wanamaker that are innovative and visionary

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

John Wanamaker
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If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.

John Wanamaker
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I know half the money I spend on advertising is wasted, but I can never find out which half.

John Wanamaker
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I know that half of my advertising dollars are wasted ... I just don't know which half.

John Wanamaker
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It's easy to work for somebody else; all you have to do is show up.

John Wanamaker
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