The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.

— Richard Bayan

The most uplifting Richard Bayan quotes to discover and learn by heart

Suicide by carbon monoxide used to be done in the garage.

Now, all you have to do is go to Mexico City and inhale.

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Science Fiction: fairy tales for nerds.

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Neighbours: the strangers who live next door.

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