The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.

— Wim Crouwel

The most seductive Wim Crouwel quotes that are free to learn and impress others

You can't do better design with a computer, but you can speed up your work enormously.

80

Neutrality has its own aesthetics.

45

This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands.

7

Of course design is about problem solving, but I cannot resist adding something personal.

0

Helvetica was a real step from the 19th century typeface.

.. We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.

0

You're always a child of your time, and you cannot step out of that.

0

Living with computers gives funny ideas.

0

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

0
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