If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read: "President Can't Swim."
— Lyndon B. Johnson

Those who wish to cause religious conflict are small in number but often manage to dominate the headline.
Tony Blair headline quote

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
— Mark Edwards

How about this for a headline for tomorrow's paper? French fries.
— James French

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
— Morris Hite