Your legacy is being written by yourself. Make the right decisions.— Gary Vaynerchuk
The most simplistic Gary Vaynerchuk quotes that will inspire your inner self
My dad is like a cactus - introverted and tough.
I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.
Love your family, work super hard, live your passion.
What's the ROI of your Mom?
No matter what you do, your job is to tell your story.
A penguin cannot become a giraffe, so just be the best penguin you can be.
We only get to play this game one time, one life.
I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.
Storytelling is by far the most underrated skill in business.
Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
Please think about your legacy, because you're writing it every day.
You can't read about push ups. You gotta do them.
If you're not putting out relevant content in relevant places, you don't exist.
I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
Pour your heart and soul into your business. People will notice.
I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.
The best marketing strategy ever: CARE
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!
I hate how many people think "glass half-empty" when their glass is really four-fifths full. I'm grateful when I have one drop in the glass because I know exactly what to do with it.
There is no sale without the story; no knockout without the setup.
Someone with less passion and talent and poorer content can totally beat you if they're willing to work longer and harder than you are. Hustle is it.
Hustling is putting every minute and all your effort into achieving the goal at hand.
Saying hello doesn't have an ROI. It's about building relationships.
I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
It's insane to me to ask anybody to be what they're not.
Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at.
Brands mature over time, like a marriage.
The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
It's not how many followers you have, it's how many care.
It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.
Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.
Hustle is the most important word--EVER.
It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
Micro-Content + Community Management = Effective Social Media Marketing
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.
Good salespeople sell value and social media is the best place to find this value because of its transparency.
Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
Make every decision based on your last years of life instead of your next 10.
The person who can dominate during rough times is the person who can dominate, period.
Adding a social layer to any platform immediately increases its effectiveness.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
If I could drink only one wine, it would be Champagne.
I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.
The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.
I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.