In the end we beat them with Levi 501 jeans. Seventy-two years of Communist indoctrination and propaganda was drowned out by a three-ounce Sony Walkman. A huge totalitarian system has been brought to its knees because nobody wants to wear Bulgarian shoes. Now they're lunch, and we're number one on the planet.
— P. J. O'Rourke

But Apple really beats to a different drummer. I used to say that Apple should be the sony of this business, but in reality, I think Apple should be the Apple of this business.
— Steve Jobs

Frankly, I was surprised at how generous the Japanese press has been to the idea of a foreigner running Sony.
— Howard Stringer

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
— Arthur Cohn

I'm from there. You know, when you grow up with these people and see them every day and then you look at the numbers it was easy; it was a no-brainer. And when Sony took a look, it was a no-brainer to them, too.
— Magic Johnson