When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it. — Jared Spool
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. — Jakob Nielsen
As far as the customer is concerned, the interface is the product. — Jef Raskin
People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well. — Andy Hertzfeld
Good design successfully manages the tensions between user needs, technology feasibility, and business viability. — Tim Brown
The fusion of art and technology that we call interface design. — Steven Johnson
The trend of design toward simplicity and accessibility in software happened for a reason—simple sells, simple’s usable and simple scales. — Rand Fishkin
SEO success comes to marketers who strive for stellar content and an impeccable user experience. — Brian Dean
In many cases the user interface to a program is the most important part for a commercial company: whether the programs works correctly or not seems to be secondary. — Linus Torvalds
...pay attention to what users do, not what they say. — Jakob Nielsen
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public. — Paula Scher
A general principle for all user interface design is to go through all of your design elements and remove them one at a time. — Jakob Nielsen
You cannot understand good design if you do not understand people; design is made for people. — Dieter Rams
You‘ve got to start with the customer experience and work back toward the technology - not the other way around. — Steve Jobs
Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. — Karim Rashid
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. — Peter Drucker
Although I have never worked in a community bank, I have been a customer, and I know from personal experience the special skills that these institutions bring to their customers. — Jerome Powell
Do more things that make you forget to check your phone.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves — Steve Jobs
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. — Jeff Bezos
If you're not serving the customer, your job is to be serving someone who is. — Jan Carlzon
Never regret a day in your life: good days give happiness, bad days give experience, worst days give lessons, and best days give memories.
It’s important to treat your customers like guests and give them a great experience every time they come to your restaurant. — Glen Bell
You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact. — David Neeleman
Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. — Don Porter
Highly engaged employees make the customer experience. Disengaged employees break it. — Timothy R. Clark
User Interface Quotes
Often your 'fixes' are actually removing capabilities that you had, because they were 'too confusing to the user'. GNOME seems to be developed by interface Nazis, where consistently the excuse for not doing something is not 'it's too complicated to do', but 'it would confuse users'. — Linus Torvalds
I don't want to use my creative energy on somebody else's user interface. — Jeff Bezos
A user interface is well-designed when the program behaves exactly how the user thought it would. — Joel Spolsky
When you can't look on the bright side I will sit with you in the dark.
The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user. — Seth Godin
I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces. — Daniel J. Bernstein
It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear. — Steve Jobs
Experience is the hardest kind of teacher. It gives you test first and the lesson afterward.
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it. — Steve Jobs
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap. — Steve Jobs
Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things. — Bill Gates
When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology. — Howard Rheingold
User Friendly Quotes
Software suppliers are trying to make their software packages more 'user-friendly'... Their best approach so far has been to take all the old brochures and stamp the words 'user-friendly' on the cover. — Bill Gates
We decided that the French could never write user-friendly software because they're so rude. — Douglas Coupland
I am intrigued enough to want to continue, and also to try and work with companies like Sony on modifying the cameras and making them more user-friendly and efficient. — Mike Figgis
Never stop learning, because life never stops teaching.
Skype is easy enough to use so that people don't need to be tech savvy - a lot of users just want to communicate with their friends and family, and they find this is the easiest, cheapest way. — Niklas Zennstrom
Because of the way tech is changing, and becoming cheaper and user-friendly, it's becoming easier to make films cheaply, maintaining quality. — Lance Reddick
The polling of Internet users shows that friends recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped. Facebook and other social networks can allow that to happen. — Yuri Milner
Add life to your days, not days to your life.
Surrogate experience and surrogate environments have become the American way of life. Distinctions are no longer made, or deemed necessary, between the real and the false; the edge usually goes to the latter, as an improved version with defects corrected - accessible and user-friendly. — Ada Louise Huxtable
Once I got a guitar that was relatively user-friendly, but not super-duper easy, I really came on as a guitarist, at that point. It helped. It was a super-expensive guitar either, but something needs to steer you a bit, if you're playing an instrument that is really hard. — Jimmy Page
This society is not 'user-friendly' for older people. — Ram Dass
Microsoft has laid down the foundations for next-generation computing and is the founder in terms of providing user-friendly software - thereby increasing the number of novice users. — Arfa Karim
Human Experience Quotes
Life is not a problem to be solved, but an experience to be had. — Alan Watts
If the only thing people learned was not to be afraid of their experience, that alone would change the world. — Sydney Banks
No one is born fully-formed: it is through self-experience in the world that we become what we are. — Paulo Freire
Life will give you whatever experience is the most helpful for the evolution of your consciousness.
Architecture
is a small piece of this human equation, but for those of us who practice it,
we believe in its potential to make a difference, to enlighten and to enrich the
human experience, to penetrate the barriers of misunderstandin g and provide a
beautiful context for life's drama. — Frank Gehry
We learn...
10% of what we read
20% of what we hear
30% of what we see
50% of what we both hear and see
70% of what is discussed
80% of what we experience personally
95% of what we teach to someone else — William Glasser
Experiences have clearly shown that an approach which 'de-medicalizes' birth, restores dignity and humanity to the process of childbirth, and returns control to the mother is also the safest approach. — Michel Odent
How deep is the mud? Depends on who you ask. We all go through the same stuff differently.
The most valuable lessons in life cannot be taught, they must be experienced. — Liam Payne
Empathy is not simply a matter of trying to imagine what others are going through, but having the will to muster enough courage to do something about it. In a way, empathy is predicated upon hope. — Cornel West
This dogma (the soul) has been present in human psychology from earliest antiquity. No one has ever touched the soul, or has seen one in a test tube, or has in any way come into a relationship with it as he has with the other objects of his daily experience. — John B. Watson
Above all, don't lie to yourself. The man who lies to himself and listens to his own lie comes to a point that he cannot distinguish the truth within him, or around him, and so loses all respect for himself and for others. And having no respect he ceases to love. — Fyodor Dostoevsky
Google doesn’t care how much time and effort you put into your content. They care about the user experience. — Brian Dean
User Experience Signals are the new SEO. — Brian Dean
A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with. — Jesse James Garrett
I haven't been everywhere, but it's on my list.
Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology in the world, but if it's not put in a form that's useful and desirable, you won't be successful. — Robert Brunner
My practical approach based on experience is to create a website for real Internet users, not for search engine spiders. — David Naylor
Website will not require me to point and click and drag and search. — Jensen Huang
Drugs are a tragedy for addicts. But criminalizing their use converts that tragedy into a disaster for society, for users and non-users alike. Our experience with the prohibition of drugs is a replay of our experience with the prohibition of alcoholic beverages. — Milton Friedman
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. — Steve Jobs
What you have in most education software is that they're catering to the decision-maker who makes the budget allocations, and that decision-maker has a lot of check boxes. Does it do this? Check. Does it do that? Check. They could care less about the end user experience. — Salman Khan
If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own. — Jesse James Garrett
I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it. — Donald A. Norman
If you're building a startup or any sort of organization, take a few moments to reflect on the qualities that the people you most enjoy working with embody and the user experience of new people joining your organization, from the offer letter to their first day. — Matt Mullenweg
The old computing was about what computers could do; the new computing is about what users can do. Successful technologies are those that are in harmony with users' needs. They must support relationships and activities that enrich the users' experiences. — Ben Shneiderman
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. — Susan Wojcicki
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. — Steve Jobs
User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things. — Donald A. Norman
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around. — Jakob Nielsen
DOS is ugly and interferes with users' experience. — Bill Gates
User experience is everything. It always has been, but it's undervalued and underinvested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board. — Evan Williams
There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers. — Jim C. Walton
Over the near term there is clearly the opportunity to work with Microsoft to do to a better job of creating a more secure Windows experience for users around the world. — John W. Thompson
My videos are coming from the perspective of someone who bought the device, used it and is giving impressions on the actual usage. Sometimes 2 different behind-the-scenes engienering decisions will yield the same user experience, in which case I won't even mention it. — Marques Brownlee
Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service. — Dan Brown
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. — Tim Cook
The utmost thing is the user experience, to have the most useful experience. — Marissa Mayer
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience. — Marissa Mayer
The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness. — Douglas Rushkoff
I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root. — Michael Salu
A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user. — Michael J. Silverstein
The most important part of aligning various expectations is to clearly describe the problem you are trying to solve and identify at least three different ways diverse users experience this problem. The more diverse your team, the better you'll be at doing this. — David Livermore
If we're honest with ourselves, our user experience hadn't kept up with the competition. In the first ten years eBay created the market. Now we're positioning ourselves to innovate off our core platform. This is not a project. We're never done. — John Donahoe
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. — John Sculley
I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad. — Steve Ballmer
If the universe is a non-spatial computer, a 'time machine' is a program that allows a user to have the same (ontologically non-spatial) feelings or experiences that occurred or s/he merely feels to have occurred in the past, with an in-built function to have different feelings or experiences than those of the past, and thus creating a possibility to change the past or to rewrite history in a pseudo sense. — Kedar Joshi
For the past seventeen years I have been experimenting with lager. I am a lager user and one drug leads to another. If you do lager, as night follows day, you'll end up doing Kentucky Fried Chicken. — Ben Elton
The strategy of Tumblr is very elegant.. The atomic unit of user experience is the same as the ads. — Fred Wilson
The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital. — Colleen Jones
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience. — Jakob Nielsen
I want to preserve the free and open Internet - the experience that most users and entrepreneurs have come to expect and enjoy today and that has unleashed impressive innovation, job creation, and investment. — Julius Genachowski
In Conclusion
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