I am the literary equivalent of a Big Mac and fries.
— Stephen King

In the mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Wesley Morris mac quote

I think it's great that she's not perfect and wasn't perfect. I think that's maybe why so many young girls and different people look up to Mac and respect her even more.
— Catherine Bell

First rule of Economics 101: our desires are insatiable. Second rule: we can stomach only three Big Macs at a time.
— Doug Horton

A Big Mac - the communion wafer of consumption.
— mac quotation by John Ralston Saul