Give them quality. That's the best kind of advertising.— Milton S. Hershey
Beautiful Advertising And Marketing quotations
Advertising is legalized lying.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Advertising in the final analysis should be news. If it is not news it is worthless.
Customers will never love a company until the employees love it first.
Don’t tell me how good you make it; tell me how good it makes me when I use it.
Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.
Stopping advertising to save money is like stopping your watch to save time.
The stock market is a device for transferring money from the impatient to the patient.
Some people have low susceptibility to advertising and marketing techniques.
These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!
Marketing is no longer about the stuff you make, but about the stories you tell.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
Living in an age of advertisement, we are perpetually disillusioned.
If you can build a powerful brand, you will have a powerful marketing program.
If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
Be the best. It's the only market thats not crowded.
Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana.
Do not address your readers as though they were gathered together in a stadium.
When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Content is anything that adds value to the reader's life.
Sell the problem you solve, not the product.
Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit.
I've always had an interest in the fashion industry.
Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.
Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
The best advice I can give on building community online is... "Be the community you want to have".
On the average, five times as many people read the headlines as read the body copy.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.
It's not about how to get started; it's about how to get noticed.
If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world.
Good advertising does not just circulate information.
It penetrates the public mind with desires and belief.
Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness.
The man who stops advertising to save money is like the man who stops the clock to save time.
Advertisers constantly invent cures to which there is no disease.
I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Make your marketing so useful people would pay for it.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
I have... had a disturbing dream in which I break through a cave wall near Nag Hammadi and discover urns full of ancient Coptic scrolls. As I unfurl the first scroll, a subscription card to some Gnostic exercise magazine flutters out.
Advertisements are now so numerous that they are very negligently perused
As long as the problems of the poor are not radically resolved by rejecting the absolute autonomy of markets and financial speculation and by attacking the structural causes of inequality, no solution will be found for the world's problems or, for that matter, to any problems.
Never stop testing, and your advertising will never stop improving.
Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.
People spend money when and where they feel good.
Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.