Give them quality. That's the best kind of advertising.— Milton S. Hershey
Heartwarming Great Advertising quotations
You can do a good ad without good typography, but you can't do a great ad without good typography.
Kodak sells film, but they don't advertise film; they advertise memories.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
You must make the product interesting, not just make the ad different.
Advertising in the final analysis should be news. If it is not news it is worthless.
Golf is the most fun you can have with out taking your clothes off.
Sex is the most fun you can have without smiling.
Stopping advertising to save money is like stopping your watch to save time.
It's always the guy who gets the diarrhea on the commercial at an inconvenient moment. As if you've ever been in a situation: 'You know, this would be a great time to get the runs, you think? I mean the sun's out, we're on the ferris wheel - what are we waiting for?
I do occasionally wonder, if you were to bring to life one of those young men who sacrificed themselves in what was advertised to them as the Great War, and the war to end all war, and show them that we're still engaged in armed conflict in the same area, I'm not sure that they would be pleased about what their sacrifices amounted to.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Rules are what the artist breaks; the memorable never emerged from a formula.
Nobody has ever built a brand by imitating somebody else's advertising.
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
Advertising mourishes the consuming power of men.
It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
Increasingly, corporations will look to advertising agencies for direction.
Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.
In the advertising business, a good idea can inspire a great commercial.
But a good insight can fuel a thousand ideas, a thousand commercials.
Content is anything that adds value to the reader's life.
There is a great deal of advertising that is much better than the product.
When that happens, all that the good advertising will do is put you out of business faster.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
On the average, five times as many people read the headlines as read the body copy.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce
Good advertising does not just circulate information.
It penetrates the public mind with desires and belief.
Advertising nourishes the consuming power of men.
Advertisements are of great use to the vulgar.
First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
Advertising ministers to the spiritual side of trade.
It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
If you want quality service, you have to pay for it.
You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
If you want to be a model, then you should probably become an actor.
That's the only way to get hired to do the great advertising campaigns that are really interesting or the magazine covers, and it's hard to build a name for yourself as a model without those things.
Persuasion is not a science but an art
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.