190 Customer Quotes

Following is our list of customer quotations and slogans full of insightful wisdom and perspective about happy customer.

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Famous Customer Quotes

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. — Mahatma Gandhi

A satisfied customer is the best business strategy of all. - Michael Leboeuf

A satisfied customer is the best business strategy of all. — Michael Leboeuf

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. — Jeff Bezos

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. — Sam Walton

The only thing that counts is a satisfied customer. — Jan Carlzon

Your clients are critical to your business. Don't lose touch with who they are and why they've chosen to do business with you. — Lewis Howes

As far as the customer is concerned, the interface is the product. — Jef Raskin

The best advertising is done by satisfied customers. - Philip Kotler

The best advertising is done by satisfied customers. — Philip Kotler

The client is not always right. - Enzo Ferrari

The client is not always right. — Enzo Ferrari

We are public servants. Like consumers, who come to us like kings. — Joko Widodo

The well-satisfied customer will bring the repeat sale that counts. — James Cash Penney

Customer satisfaction is worthless. Customer loyalty is priceless. - Jeffrey Gitomer

Customer satisfaction is worthless. Customer loyalty is priceless. — Jeffrey Gitomer

Look after the customer and the business will take care of itself — Ray Kroc

Don't find customers for your products, find products for your customers. — Seth Godin

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first. — Kerry Stokes

Short Customer Quotes

  • Every business is a service business. Does your service put a smile on the customer's face? — Philip Kotler
  • The successful salesperson cares first for the customer, second for the products. — Philip Kotler
  • Your most unhappy customers are your greatest source of learning. — Bill Gates
  • The goal as a company is to have customer service that is not just the best, but legendary. — Sam Walton
  • If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen. — Willy Brandt
  • Good leaders must first become good servants. — Robert K. Greenleaf
  • The greatest accomplishment of a bartender lies in his ability to exactly suit his customer. . . — Harry Gordon Johnson
  • Never treat your audience as customers, always as partners. — Jimmy Stewart
  • The best marketing doesn't feel like marketing. — Tom Fishburne
  • There are as many customs as houses. — Hungarian Proverbs

Customer Image Quotes

Customer needs may vary, but their bias for quality never does. - J. Willard Marriott quote

Customer needs may vary, but their bias for quality never does. — J. Willard Marriott

The purpose of a business is to create a customer. - Peter Drucker quote

The purpose of a business is to create a customer. — Peter Drucker

Customer quote Customers will never love a company until the employees love it first.
Customers will never love a company until the employees love it first.

Know Your Customer Quotes

The first step in exceeding your customer's expectations is to know those expectations. — Roy H. Williams

Know what your customers want most and what your company does best. Focus on where those two meet. — Kevin Stirtz

Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them. — Marc Benioff

Customer quote Don't find customers for your products, find products for your customers.
Don't find customers for your products, find products for your customers.

Knowledge that is acquired is not like this. Those who have it worry if audiences like it or not. It's a bait for popularity. Disputational knowing wants customers. It has no soul... The only real customer is God. Chew quietly your sweet sugarcane God-Love, and stay playfully childish. — Rumi

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive. — Jay Baer

... the results are undefined, and we all know what 'undefined' means: it means it works during development, it works during testing, and it blows up in your most important customers' faces. — Scott Meyers

The only way to know how customers see your business is to look at it through their eyes — Daniel R. Scoggin

Conducting your business in a socially responsible way is good business. It means that you can attract better employees and that customers will know what you stand for and like you for it. — M. Anthony Burns

The only way to know how customers see your business is to look at it through their eyes. — Daniel R. Scroggin

If you want to know how viable your business is, go and try to sell your product to some potential customers. — Jim Koch

Happy Customer Quotes

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back. — Alexander Turney Stewart

We are very committed to listening to our customers’ feedback and making changes to deliver happiness to our users. — Eric Yuan

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that. — Herb Kelleher

If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works. — Herb Kelleher

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will. — Bill Gates

The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is happy, and the shareholders are happy. — Jack Ma

The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy. — Kevin Stirtz

... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success. — Richard Branson

The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities. — Marsha Collier

The objective.. is to achieve a comfort level between the cook/artist/performer and the customer/viewer/diner. And if we can achieve that, and the customers are happy and the cooks are happy, then we have a great experience. — Mario Batali

Loyal Customer Quotes

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. — Peter Drucker

In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to serve our customers with integrity. — Azim Premji

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves — Steve Jobs

If you're not serving the customer, your job is to be serving someone who is. - Jan Carlzon

If you're not serving the customer, your job is to be serving someone who is. — Jan Carlzon

Being on par in terms of price and quality only gets you into the game. Service wins the game. — Tony Alessandra

You don't earn loyalty in a day. You earn loyalty day-by-day. — Jeffrey Gitomer

Do what you do so well that they will want to see it again and bring their friends. — Walt Disney

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways. — Richard Branson

Make your product easier to buy than your competition, or you will find your customers buying from them, not you. — Mark Cuban

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. — Jeff Bezos

Customer Service Quotes

After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers. — Konosuke Matsushita

The nature of any human being, certainly anyone on Wall Street, is 'the better deal you give the customer, the worse deal it is for you'. — Bernard Madoff

Worry about being better; bigger will take care of itself — Gary Comer

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships. — H. Ross Perot

To your enemy, forgiveness. To an opponent, tolerance. To a friend, heart. To a customer, service. To all, charity. To every child, a good example. To you, respect. — Oren Arnold

In this age, the mere example of non-conformity, the mere refusal to bend the knee to custom, is itself a service. Precisely because the tyranny of opinion is such as to make eccentricity a reproach, it is desirable, in order to break through that tyranny, that people should be eccentric. — John Stuart Mill

You cannot improve one thing by 1000% but you can improve 1000 little things by 1%. — Jan Carlzon

The exposure from 'Iron Chef' has been helpful, but at the end of the day your product and your service determine whether you get customers or not. If people decide to eat out less during a recession, the first restaurants that they will cut out are the ones that don't do a great job. — Michael Symon

Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you. — Stewart Butterfield

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. — Don Porter

Inspiring Customer Service Quotes

You‘ve got to start with the customer experience and work back toward the technology - not the other way around. — Steve Jobs

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune. — Jim Rohn

There is a spiritual aspect to our lives - when we give, we receive-when a business does something good for somebody, that somebody feels good about them! — Ben Cohen

We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee. — Horst Schulze

Unless you have 100% customer satisfaction, you must improve. — Horst Schulze

Good service leads to multiple sales. If you take good care of your customers, they will open doors you could never open by yourself. — Jim Rohn

The way you treat your employees is the way they will treat your customers — Richard Branson

Customer service shouldn't just be A department, it should be the entire company. — Tony Hsieh

One of the greatest gifts you can give to anyone is the gift of attention — Jim Rohn

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right. — Jeff Bezos

Customer Satisfaction Quotes

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler

Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there. — Alex Hormozi

Solve rich people’s problems. They pay better. — Alex Hormozi

In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance... you thrive on that. — Bill Gates

All of management's efforts for Kaizen boil down to two words: customer satisfaction. — Masaaki Imai

That only a few, under any circumstances, protest against the injustice of long-established laws and customs, does not disprove the fact of the oppressions, while the satisfaction of the many, if real only proves their apathy and deeper degradation. — Elizabeth Cady Stanton

Don't go into business with the sole objective of making lot of money. If you put service, quality, and customer satisfaction first-the money will follow. — Paul Clitheroe

Customer service is the new marketing. — Derek Sivers

There is only one boss. The customer. — Sam Walton

In the world of Internet Customer Service, it's important to remember your competitor is only one mouse click away. — Douglas A. Warner III

Customer Experience Quotes

Although I have never worked in a community bank, I have been a customer, and I know from personal experience the special skills that these institutions bring to their customers. — Jerome Powell

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. — Jeff Bezos

It’s important to treat your customers like guests and give them a great experience every time they come to your restaurant. — Glen Bell

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact. — David Neeleman

Highly engaged employees make the customer experience. Disengaged employees break it. — Timothy R. Clark

To listen closely and reply well is the highest perfection we are able to attain in the art of conversation. — Francois de la Rochefoucauld

Accepting the key premise that the learner is the primary customer of schooling means others follow naturally. ... The core business of schooling is learning, and the quality of learning experienced by all learners should be the standard against which performance is measured. — David Hood

At SAP, we see a dream for a simpler world, for a simpler SAP, and for a simpler customer experience. — Sayings

We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA. — Herb Kelleher

Everything starts with the customer. — Lou Gerstner

Customer Success Quotes

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. — Thomas J. Peters

The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer. — J. Paul Getty

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours. — Ray Kroc

Company's vision must be driven by the aspirations of its customers. — Konosuke Matsushita

The costs of poor quality are tangible; they will cost you customers and money, and ultimately affect the success of your business. — Subir Chowdhury

Sham Harga had run a successful eatery for many years by always smiling, never extending credit, and realizing that most of his customers wanted meals properly balanced between the four food groups: sugar, starch, grease, and burnt crunchy bits. — Terry Pratchett

He or she must be successful in economic terms, but always within an ethical framework. Whether his or her constituency is a corporation and its shareholders or the customers in a small and privately held business, his or her first responsibility is to serve that constituency. — Lee R. Raymond

The secret to success: Do what you say you're going to do. — Danielle LaPorte

Success and profitability are outcomes of focusing on customers and employees, not objectives. — Jack Ma

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it. — Larry Winget

Customer Loyalty Quotes

I learned early on that if you take care of your employees, they will take care of your customers, and the business will take care of itself. — Glen Bell

The fact that I could (and often did) build a relationship with my customers was my unfair advantage over my biggest competitors. — Pat Flynn

Enterprise customers have been working together with us for a long time, they trust us, and we just keep everything open and transparent. — Eric Yuan

We expect our employees to care about the community, the company, their teammates, customers, and themselves. — Eric Yuan

Getting existing customers to pay more money is much easier than acquiring new users. — Cliff Lerner

Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you. — Jeffrey Gitomer

Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them. — Kevin Stirtz

Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you. — Chip R. Bell

Every great business is built on friendship. — James Cash Penney

The complaining customer represents a huge opportunity for more business. — Zig Ziglar

Customer Support Quotes

No written law has ever been more binding than unwritten custom supported by popular opinion. — Carrie Chapman Catt

Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community. — Sam Walton

Treat customer support as a product. — Keith Rabois

Habits and customs are a convenience devised for the support of timid natures who dare not allow their souls free play. — Virginia Woolf

Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference. — Bill Gates

Software: These programs give instruction to the CPU, which processes billions of tiny facts called bytes, and within a fraction of a second it sends you an error message that requires you to call the customer-support hot line and be placed on hold for approximately the life-span of a caribou. — Dave Barry

The longer you wait, the harder it is to provide outstanding customer service. — Bill Davidow

Montana's ranchers raise the best cattle in the world. If Taco Bell needs to beef up, they can give their customers the highest quality meat around by using Montana beef, and in the process, supporting agriculture jobs in Montana. — Jon Tester

If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints. — Jakob Nielsen

The by-product of fewer technical support issues is also an increase in customer satisfaction, which can be reflected in reduced subscriber churn. — Patrick Fitzgerald

Good Customer Quotes

What is good for our customers is also in the long run good for us. - Ingvar Kamprad

What is good for our customers is also in the long run good for us. — Ingvar Kamprad

Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Ryan Deiss

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. — Ryan Deiss

It doesn't do much good to have a quality image, whether it's with the facility or whether it's with the merchandise, if you don't have real quality people taking care of your customers. — James Sinegal

Customers want good value, but they care more than ever how food and clothing products are made. — Stuart Rose

Selling eternal life is an unbeatable business, with no customers ever asking for their money back after the goods are not delivered. — Victor J. Stenger

Don't make promises unless you will keep them. Not planning to keep them. Will keep them. Reliability is one of the keys to any good relationship, and good customer service is no exception. — Susan Ward

Better service for the customer is for the good of the public, and this is the true purpose of enterprise. — Konosuke Matsushita

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. — Jeff Bezos

Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans. — Ken Blanchard

Customer Relationship Quotes

Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand. — Lewis Howes

To have a healthy and thriving business, there must be healthy relationships with the C.E.O.S. in the organization and I'm not referring to the Chief Executive Offficers. I am talking about the Customers, the Employees, the Owner (or stockholders), and the Suppliers. — James Hunter

Great salespeople are relationship builders who provide value and help their customers win. — Jeffrey Gitomer

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. — Howard Schultz

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits. — Jay Conrad Levinson

Our business is about technology, yes. But it's also about operations and customer relationships. — Michael Dell

Social media changes the relationship between companies and customers from master and servant, to peer to peer. — Jay Baer

It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship. — Mark Cuban

There is extraordinary chemistry that exists in long-term relationships — Jay Conrad Levinson

How many evangelism programs have you encountered in which sharing the gospel assumes no relationship with the customer and Jesus is sold like soap? — Reggie McNeal

People Writing About Customer

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Read quotes by Philip Kotler

Philip Kotler
quotes on marketing, customer satisfaction and sales

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Read quotes by Sam Walton

Sam Walton
quotes on employees, leadership and teamwork

101 2144
Read quotes by Mahatma Gandhi

Mahatma Gandhi
quotes on education, leadership and success

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Read quotes by Michael Leboeuf

Michael Leboeuf
quotes on leadership, education and life

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Read quotes by Jeff Bezos

Jeff Bezos
quotes on leadership, life and business

251 1876
Read quotes by Jan Carlzon

Jan Carlzon
quotes on education, leadership and socialism

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More Customer Quotes

All we are doing is looking at the time line, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes. — Taiichi Ohno

Human behavior is subject to the same laws as any other natural phenomenon. Our customs, behaviors, and values are byproducts of our culture. No one is born with greed, prejudice, bigotry, patriotism and hatred; these are all learned behavior patterns. If the environment is unaltered, similar behavior will reoccur. — Jacque Fresco

Grant me the ability to be alone, May it be my custom to go outdoors each day among the trees and grasses among all growing things and there may I be alone, and enter into prayer to talk with the one that I belong to. — Nachman of Breslov

This country, the Republic of Indonesia, does not belong to any group, nor to any religion, nor to any ethnic group, nor to any group with customs and traditions, but the property of all of us from Sabang to Merauke! — Sukarno

Like Jim Crow (and slavery), mass incarceration operates as a tightly networked system of laws, policies, customs, and institutions that operate collectively to ensure the subordinate status of a group defined largely by race. — Michelle Alexander

Many of the customers here are traveling all over the world so they need multiple types of clothes. That's one thing about Urban Zen - it is seasonless and it is timeless. So it's not about the fashion of a moment saying, "I have to have it now." It's something that you become a part of...sort of like a sari. — Donna Karan

A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. — Mahatma Gandhi

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. — Henry Ford

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers. — Ingvar Kamprad

We are victims of evil customs. It is a crime against humanity that our women are shut up within the four walls of the houses as prisoners. There is no sanction anywhere for the deplorable condition in which our women have to live. — Muhammad Ali Jinnah

There is no more ridiculous custom than the one that makes you express sympathy once and for all on a given day to a person whose sorrow will endure as long as his life. Such grief, felt in such a way is always present, it is never too late to talk about it, never repetitious to mention it again. — Marcel Proust

It is the growing custom to narrow control, concentrate power, disregard and disenfranchise the public; and assuming that certain powers by divine right of money-raising or by sheer assumption, have the power to do as they think best without consulting the wisdom of mankind. — W. E. B. Du Bois

It is the custom of the immortal gods to grant temporary prosperity and a fairly long period of impunity to those whom they plan to punish for their crimes, so that they may feel it all the more keenly as a result of the change in their fortunes. — Julius Caesar

When I go to Rome, I fast on Saturday, but in Milan I do not. Do you also follow the custom of whatever church you attend, if you do not want to give or receive scandal. — Ambrose

In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money. — Alex Hormozi

Nobody has really grasped yet the great wealth that can be made selling data over the Web. There are 100 million potential customers out there. — Michael Saylor

The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence. — Adam Smith

If there is one positive takeaway from the collapse of Mt.Gox, it is the willingness of a new generation of Bitcoin companies to work together to ensure the future of Bitcoin and the security of customer funds. — Brian Armstrong

Customers will occasionally buy products not because they want them but because of how they are presented to them. — James Clear

If you think and act like a typical manager around creative people—with rules, policies, data on customer preferences, and so forth—you will quickly kill their talent. — Bernard Arnault

Our conviction at BlackRock is that companies perform better when they are deliberate about their role in society and act in the interests of their employees, customers, communities, and their shareholders. — Larry Fink

In Conclusion

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