45 Market Research Quotes

Following is our list of the most famous market research quotations and slogans. We've compiled this selection of inspirational market research quotes. Hopefully, these market research quotes will keep you motivated not only during hard times but to expand your market research knowledge!

More Market Research Quotes

I spend a year at the Hoover Institute at Stanford, researching market approaches to air pollution control. — Gale Norton

Innovation is the process of turning ideas into manufacturable and marketable form. — Watts Humphrey

Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. — Marshall McLuhan

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns. — Joseph Stiglitz

We are not a teaching organization. We are a research organization. We hire people to make mathematical models of the markets in which we invest. — Jim Simons

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. — Akio Morita

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. — Debbi Fields

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard. — John Harvey-Jones

Running a company on market research is like driving while looking in the rear view mirror. — Anita Roddick

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted. — James Surowiecki

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. — Steve Jobs

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page. — Steve Jobs

I don't really follow market research. In the end, I respond to my own instincts. — Sayings

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. — David Ogilvy

Washington state's 2nd Congressional District is a major producer of small fruit crops such as raspberries and strawberries. This research center is doing important work to help farmers enhance the quality, yield and marketability of their small fruit crops. — Rick Larsen

Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets. — Charles Grassley

Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather. — Dan Rather

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits. — Marcia Angell

One could imagine such technology outsmarting financial markets, out-inventing human researchers, out-manipulating human leaders, and developing weapons we cannot even understand. — Stephen Hawking

Many companies have long contended that stress in the home causes productivity loss in the market place.. and it does. But research now reveals that stress on the job causes stress at home. In other words, they feed off each other — Zig Ziglar

It's important that public funds be spent in research directions that are pushing market frontiers rather than working in existing areas. This means funding research not only on drugs but also on areas like life-style changes, even if the profit potential is lower for Big Pharma as you cannot sell that change as you can sell a medicine. — Mariana Mazzucato

Poison Pill is a great reading. The novel ranges from Russian oligarchs to the American worlds of drug research and the equity markets, all of it in a mode of high suspense. — Scott Turow

What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive. — Michael Moss

You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it. — Bret Easton Ellis

Do your own market research; ask your last ten customers exactly why they bought from you. — Brian Tracy

It is the new and different that is always most vulnerable to market research. — Malcolm Gladwell

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier? — Arlie Russell Hochschild

Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets. — Chuck Grassley

Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing. — Alison Gopnik

Did Alexander Graham Bell do any market research before he invented the telephone? — Walter Isaacson

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else. — Jerry Pournelle

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. — Aaron Levie

The self-regulating mechanism of the market place cannot always be depended upon to produce adequate results in scientific research. — James R Newman

Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence. — John Lahr

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone? — Walter Isaacson

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures. — Douglas Rushkoff

Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research. — Erik Adigard

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows. — David Silverman

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. — Alex Abreu

The world is hungry for the discoveries that young, leading-edge brain researchers are making in Ontario today. This collaboration will help them bring their best ideas to market, improving the quality of life for Ontarians while creating good jobs and promoting economic growth. — Brad Duguid

A new kind of woman with deep-rooted values is changing the way we live. Market researchers call it neo-traditionalism. To us it's a woman who has found her identity in herself, her home, her family — Anonymous

[Sneaker manufacturers] use piracy as market research. ... If they find that Pumas are being pirated or Adidas are being pirated and their sneakers aren't being pirated, they know they've done something wrong. — Robert Neuwirth

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. — Richard Hatch

Traditional market researchers are cold and calculating and scientific. — Frank Luntz

I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than the IDC report. — Jim Barksdale

In Conclusion

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